BOYD, along with Certain To Win, a book about how Boyd’s ideas are relevant in the business world, by Dr. Chet Richards, is being studied in business schools around the country.

Coram receives e-mails every week about the book; intense, even passionate e-mails from people who say they have
been profoundly affected by John Boyd’s life and work.

The book is being taught at the Air Force Academy and has made deep inroads in the officer corps of the Air Force, primarily in the ranks of captains, majors and lieutenant colonels. These officers say they are aware of why senior Air Force leadership continues to denigrate Boyd’s accomplishments. They say that a few years from now, some of them will be among a new generation of leadership and they will see that Boyd receives the institutional recognition so long overdue from the Air Force.

But it is the Marine Corps that keeps the book moving; not only the ground side of the Corps but the pilots. The book is a top seller at various Marine Corps bases. The Executive Officer of one F-18 wing estimates that at least 60% of the pilots in the wing have read the book; an amazing number when one considers how few Marines can read at all.